One of the primary goals of every webmaster is to rank well in major search engines for specific keywords in order to get as much organic search traffic as possible. But, how do you keep track of search positions? Doing it manually would take a lot of your valuable time, specially if you’re tracking multiple sites. The guys at Link Assistant have produced a great free tool, Rank Tracker that performs this job for you.

Rank Tracker can track multiple sites and you can track as many keywords per site as you want. Stats are collected from any of the selected 3 main search engines (Google, Yahoo, MSN) plus from Overture. Rank Tracker keeps track of previous results and shows the rank diff for each keyword. Here is an example for one of my sites:

Quite nice, I can see straight away which keywords have progressed, which have dropped, but I can also find out if any of the keywords I’ve been working on have made it into the first 100 entries. When you click on a specific rank, you can see it’s position through time, such as on the following diagram:

Rank Tracker supports Google and Yahoo APIs, but you can use the ordinary (non-API) access as well, although you must take care not to perform too many requests in that case so you don’t get banned by the search engine.

Overall, this is a very clean, easy to use and extremelly useful application. If you’re a webmaster, go and get it now.

Tags: Ranking, Search Engine Ranking, Google, Yahoo